Whether she’s in-market for a complete kitchen remodel, is interested in budget-minded ways to refresh her home, love DIY projects or simply wants to replace her appliances, she comes to Better Homes and Gardens Special Interest Media for inspiration, information, and advice with those exact projects in mind. She’s the BH&G SIM reader and your primary customer.

  • 95% are female
  • 75% are married/living in a partnered relationship
  • 85% are college educated
  • Median age is 49.8
  • Median household income is $68,700
  • Median home value is $231,850

    In the next year:

  • 75% are planning to do a building/remodeling project in the next year
  • 69% are planning to do a decorating project in the next year

Source: June 2014 Home Enthusiasts Panel