Whether she’s in-market to learn how to plant Perennials, or she’s planning to create an outdoor gathering space, she comes to Better Homes and Gardens Special Interest Media for inspiration, information, and advice with those exact projects in mind. She’s the BH&G SIP reader and your primary customer.

  • 94% are female
  • 76% are married/living in a partnered relationship
  • 82% are college educated
  • Median age is 51.4
  • Median household income is $68,810
  • Median home value is $224,900

    In the next year:

  • 66% plan to do an exterior project
  • 44% plan to landscape a yard
  • 30% plan to build a deck/patio/porch

Source: June 2014 Home Enthusiasts Panel, Outdoor Living Readers