AUDIENCE

Better Homes and Gardens Special Interest Media’s food titles attract an audience of active cooks who consistently seek out magazines on newsstand that focus on such topics as: holiday cooking/entertaining, everyday cooking, baking, grilling, and more. And as proven by the research we embarked on via the Meredith Advisors Community, the consumers our publications attract are food manufacturers’ best and primary customer!

Female 99%
Age 25-44 19%
Age 25-54 44%
HHI $50K + 74%
HHI $75K + 56%
Always keeps BH&G SIM food titles for several months or longer 72%
Uses BH&G SIM food titles to help plan meals for the week immediately ahead 72%

Source: March 2014 BH&G SIM Food Purchasers Study