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She's motivated, sophisticated, creative and passionate. She's affluent and has the means to live a lavish lifestyle and create a luxurious home. Her home is a reflection of herself and she surrounds herself with beautiful things. She's a buyer not a browser and confident about the decisions she makes. Never casual about her projects, she reads up, digs in and makes things happen. And while she might not be the person who lays the tile or sandblasts the walls, she's always involved. She's the BH&G SIP reader and your primary consumer.
The Home Enthusiast Panel Home Design Reader Profile
- 94% are female
- 75% are married/living in a partnered relationship
- 85% are college educated
- Median age is 49.7
- Median household income is $69,608
- Median home value is $235,385
- 93% are planning to do a building/remodeling/decorating project in the next year
For a detailed audience profile, please download the PDF below.
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