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She's motivated, sophisticated, creative and passionate. She's affluent and has the means to live a lavish lifestyle and create a luxurious outdoor oasis. Her home is a reflection of herself and she surrounds herself with beautiful things. She loves the sweet aroma of her floral garden and the sound of chirping birds resting on her deck railing. She's a buyer not a browser and she's confident about the decisions she makes. Never casual about her projects, she reads up, digs in and makes things happen. While she may not be the person who lays the stone on her new patio, she's always involved. She's the BH&G SIP reader and your primary consumer.
The Home Enthusiast Panel Outdoor Living Reader Profile
- 94% are female
- 76% are married/living in a partnered relationship
- 83% are college educated
- Median age is 50.9
- Median household income is $68,575
- Median home value is $233,762
- 57% are planning to do an exterior project in the next year
For a detailed audience profile, please download the PDF below.
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