Whether she's in-market to learn how to plant Perennials, or she's planning to create an outdoor gathering space, she comes to Better Homes and Gardens Special Interest Media for inspiration, information, and advice with those exact projects in mind. She's the BH&G SIP reader and your primary customer.

2012 Home Enthusiast Panel Reader Profile

• 94% are female
• 76% are married/living in a partnered relationship
• 82% are college educated
• Median age is 51.1
• Median household income is $67,800
• Median home value is $231,600
  
  In the next year:
• 58% plan to do an exterior project
• 45% plan to landscape a yard
• 29% plan to build a deck/patio/porch

Email this page