AUDIENCE

She’s enthusiastic and positive about life. She values balance, takes responsibility for her health, and appreciates life’s simplest pleasures – food, family and fun. She stays on top of her health by incorporating daily/weekly routines that allows her to be more in control of her diabetes. She searches for and collects nutritious recipes that don’t compromise taste. Ever proactive and social, she likes to follow updates on diabetes and health care. She is trustworthy and optimistic, and her friends and family often seek her company and advice. Whether it’s health or life-related, she strives to live her life to the fullest, drawing inspiration from her surroundings and making the best with what she has. She’s the Diabetic Living reader and your best customer.

2014 Diabetic Living Subscriber Survey

Female/male 82%/18%
Median age 68
Median HHI $52,300
Married 62%
Employed 26%
Retired 60%
Attended college 66%
Type 2 77%
Type 1 9%
Pre-diabetes 7%

Source: 2014 GfK MRI Diabetic Living Subscriber Study