News & Information
-
How Firm Should My Mattress Be?
Sleeping, a pastime we all love and can’t do without, literally. But seriously, finding the right mattress for you body can be very tricky and many people overlook the damage it could be doing to your daily routine. Ranging from soft to extra firm, mattresses can come in a range of comforts and choosing which comfort suits you is not just to do with your pleasure.
Firm Vs Soft
read on.. -
Is There Such A Thing As The Perfect Recliner?
We all love to put our feet up after a hard days work and what better than the relax on a super comfortable recliner. Finding the best recliners can be a mission sometimes, as Homewares Insider points out. But not only the comfort being the factor for popularity, but it’s demand has also be born out of necessity. Especially for elderly customers who need a chair that caters towards their condition and helps them up after a long time sitting.
read on.. -
Steps to Maintain Your Riding Mower
Maintaining your mower both while in use during the mowing season as well as for when you store it away in the off season is very important. Today we will look at the steps required for keeping your mower in top nick. No matter if you have a searching through tractor or zero turn mower reviews, these instructions hold firm for almost all types of riding mowers.
On Going Maintenance
It’s important to occasionally disconnect the spark plug wires to help you check to running of the engine. Then once you have done checking, fasten them back up as well as fasten up any han read on..
AUDIENCE
She’s passionate, enthusiastic, creative, and affluent with the means to invest in her hobby. Her projects are not only a reflection of herself, but a lifestyle that offers a source of recreation and a feeling of accomplishment. She’s a buyer, confident about the decisions she makes and willing to invest in her hobby. Searching for inspiration, she is eager to discover new projects and supplies. She’s the Better Homes and Gardens Crafts Group consumer who is passionate about her craft — it’s her lifestyle.
The Enthusiast Panel American Patchwork & Quilting Reader Profile
- 100% are female
- 88% are married
- 82% are college educated
- Median Age is 53
- Median household income is $68,887
- 96% own their own home
- Median Home Value is $210,263
- Spends an average of 8 hours quilting per week
- Completes an average of 11 quilting projets a year
Holiday Titles Target Demographics/Statistics
- Primary audience is affluent women
- Target age is 35-55
- $7.6 billion is spent on Christmas decorations alone
- $5 billion was spent on Halloween last year and growing, estimated to be up 50% over previous year
- 50% of holiday decorators also craft and rely most on magazines for their ideas