 |
She's passionate, enthusiastic, creative, and affluent with the means to invest in her hobby. Her projects are not only a reflection of herself, but a lifestyle that offers a source of recreation and a feeling of accomplishment. She's a buyer, confident about the decisions she makes and willing to invest in her hobby. Searching for inspiration, she is eager to discover new projects and supplies. She's the Better Homes and Garden's Creative Collection consumer who is passionate about her craft, it's her lifestyle.
The Enthusiast Panel Scrapbooks etc. Reader Profile
- 100% are female
- 85% are married
- 85% have earned a bachelor's degree or higher
- Median Age is 38
- Median household income is $79,000
- Spends average of 8 hours a week scrapbooking
- Completes an average of 50 layouts per year
The Enthusiast Panel American Patchwork and Quilting Reader Profile
- 100% are female
- 88% are married
- 84% are college educated
- Median Age is 53
- Median household income is $77,800
- 96% own their own home
- Median Home Value is $195,500
- Completes an average of 10 quilts a year
Holiday Titles Target Demographics/Statistics
- Primary audience is affluent women
- Target age is 35-55
- $7.6 billion is spent on Christmas decorations alone
- $5 billion was spent on Halloween last year and growing, estimated to be up 50% over previous year
- 50% of holiday decorators also craft and rely most on magazines for their ideas
|
|
